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Leo Burnett wins Gold for Sri Lanka at ADFEST 2014

Sat10202018

Last update7:27:19 UTC 2018


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Leo Burnett wins Gold for Sri Lanka at ADFEST 2014

Leo

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide once again brings recognition to Sri Lanka by bringing home the Gold Lotus in the promotion category for the best use of Print/Conventional Outdoor for the Unity Paper from ADFEST, Asia Pacific’s premier advertising festival and awards show. ADFEST, the first and most respected advertising awards show in the region is held annually in Pattaya, Thailand. This success showcases Leo Burnett Sri Lanka’s strength as a marketing communications agency in the region. This year’s theme at ADFEST is to Co-Create the Future. The festival hosts delegates from Asia Pacific to the Middle East to celebrate creativity.

 

The ‘Unity Paper’ was created to remind every Sri Lankan of the importance of national unity and integration in a country such as Sri Lanka which suffered many setbacks due to the 30 year civil war. This initiative was further driven through social media with a joint alphabet where letters from the Sinhala and Tamil alphabet which represented the same letter were interlocked. The campaign engaged 15% of face book users in Sri Lanka within the first five days of its launch.

 

This innovative breakthrough in the Sri Lankan media was created by the Leo Burnett team in collaboration with Starcom the media buying arm of the Publicis Groupe in partnership with the team at Ada.

 

Business


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